Wellness — A Research Snapshot
The global wellness economy has evolved from a lifestyle trend into one of the most dynamic arenas for M&A. Data from the Global Wellness Institute estimates the market at over $6.3 trillion in 2023, projected to reach $9 trillion by 2028 (GWI Report). Within that growth story lies a powerful M&A narrative: buyers and investors are converging on wellness-related sectors — from nutrition and mental health to fitness technology and aesthetics — as demand for preventive and personalized health solutions surges.
Generational shifts are a core driver. McKinsey research shows that millennials and Gen Z allocate a greater portion of discretionary income to wellness products and experiences than any previous cohort, and are less likely to cut that spending even in downturns (McKinsey Wellness Insights). As this demographic tailwind strengthens, corporate buyers and private equity sponsors are increasingly active in consolidating fragmented subsectors such as boutique fitness, natural beauty, and health tech. Reports from Harris Williams and others note that convergence across wellness, personal care, and beauty is unlocking cross-category M&A opportunities (Harris Williams).
The implications are significant. Wellness transactions are becoming more data-driven, brand-sensitive, and strategically complex. Integration planning now extends beyond operational synergies to include brand authenticity, consumer trust, and technological scalability. Investors who understand both the emotional and functional sides of wellness are best positioned to create lasting value.
Our Take
Beach Tree Capital closely tracks wellness-related deal activity and sector dynamics. We advise clients operating or investing in this space on how to position themselves — whether through growth capital, acquisitions, or strategic partnerships — to align with the wellness economy’s sustained expansion. Our perspective blends financial acumen with market insight to help clients capture opportunity in a sector defined by purpose and growth.